Apple Appreciation

(Camera: Hasselblad 503cx; Lens: 150mm f/4 Zeiss Sonnar; Film: Fuji Acros 100)

Central Washington was at one time the apple capital of the world and remains one of America’s premiere apple-producing regions. This sign adorns the side of what looks like an abandoned cold-storage facility in the town of Chelan, which is situated about 50 km north of Wenachee along the Columbia River. Probably the same graphic appeared on apple boxes too, back in the day when fruit-box labels were works of art. Today we seem so fixated on unadorned functionality that the idea of decorating an apple box seems like an incomprehensibly quaint concept from a bygone era. And perhaps it is.

And talking of apples, there was a fascinating piece by John Seabrook in the November 21st issue of the New Yorker. Highly recommended reading. It’ll give you a whole new appreciation for this wonderful, everyday fruit.

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One Response to Apple Appreciation

  1. Hi Gary, I’ve been following your new photo blog and really enjoy it!
    (Very nice to see a film user too!)
    I remember the artwork on apple boxes and truly wish they would bring some of that back in style.

    Happy Holidays!